This campaign focuses on public speaking skills, confidence, compassion through community service and charity, and of course education. The photo shoot was shot in San Francisco, Ca.  The girls were dressed in pink super hero capes and decorated in dramatic make up masks.  Each girl was portraying a different characteristic of a powerful woman. Courage, Patience, Compassion, Intelligence, Confidence, Charm, Ambition, and Strength. We believe that empowered girls become powerful women.

Read more about this photo shoot from freelance writer Meredith Callan